July 18th, 2017
Graff Fascination represents the latest marvelous timepiece developed by the Graff Diamonds, one unique creation which holds the astonishing price tag of 40 million $. Designed with passion and love for details, Graff Fascination gathers exactly 152.96 carats of refined white diamonds carefully handcrafted by Swiss diamond masters. First founded in 1960 in London, Graff Diamonds has turned into a leading diamond jewelry manufacturer reaching the performance of a 20% growth in the last 10 years and a 30% sales growth in 2014.
Nowadays Graff Diamonds has 46 selling shops around the world and is going to open another 5 new stores in Asia this year. Graff Fascination is not only a brilliant timepiece incrusted in a glamorous diamond bracelet, being also a symbol for the new era of diamond jewelries. Opening a courageous path for luxury design, Graff Fascination has managed to expand the purpose of a luxury bracelet into something more. Like every masterpiece designed by a creative mind, a heart is needed to come alive, and the heart is represented by an extremely rare 38.13 carat D Flawless diamond. This incredible centerpiece is basically an interchangeable part which can be used as a watch dial completed by a diamond bracelet or even as a simple ring. Laurence Graff, CEO of Graff Diamonds affirms that “We’re cutting edge in our creativity”.
A proud statement sustained also by the very close collaboration between the creator and designer of Graff Fascination: Laurence Graff and Graff’s workshops located in Switzerland. Presented for the first time at Graff’s BaselWorld, the magic Graff Fascination is heading to Hong Kong where Graff Diamonds owns a fresh opened store. Being a visionary businessman, Laurence Graff has set his eyes on the Asian market which is continuously growing a stronger sense for luxury goods. By the end of 2020 Asia is going to be the continent gathering the largest number of high rated millionaires in the world, overwhelming Europe and America.