June 15th, 2017
Having over 40 stores placed especially in big cities like Shanghai , Hong Kong, Beijing or Guangzhou and selling for almost 20 years in China, Louis Vuitton is getting every day more and more popular among luxury bag shoppers. A recent study shows that even middle class women aspire to have at least one bag from a new collection and most of them really succeed in achieving the product.
The massive sales in China bring an immense profit for the company , and rank high the stocks on the market but specialists say that this “movie” it’s not going to last for too long. Louis Vuitton bags are getting common in China , every lady has at least one model even if it’s fake or vintage it doesn’t matter because the fashion trend is to wear one.
Seeing millions of ladies and also men wearing the same brand in the same time it is going to be boring and too common for wealthy consumers who will change direction to other famous brands like : Dior , Hermes , Prada or Chanel. This means that LVMH group which owns Louis Vuitton will have to perform huge efforts on the marketing side to keep close their loyal brand consumers.
Until this prediciton is going to happen , China is still the winning market for luxury products.