February 15th, 2017
Pharmakeia, first of its kind worldwide, one luxury wellness boutique has opened its doors at one of the prime locations in Doha. Pharmakeia, the luxury wellness boutique is now open at the Pearl Qatar, located in the heart of Doha. Famous international luxury brands as well as unique organic and natural products are sold at the store with an equal emphasis on wellness, healthcare, and pharmaceutical offerings. Designed to delight and impress, the wellness and beauty sanctuary will allow its visitors to experience VIP treatment at any stage of their shopping journey.
The man behind the fabulous concept is Rashad Hassan Al Moosa and his background is more than complex including experience and devotion. Strong believer in innovation, Mr. Al Moosa aspires to change the way healthcare industry is perceived. His in-depth expertise in healthcare, with more than 16 years of industry insight, allows him to recognize the need in evolution of medical services and products. In his strategic business approach, Rashad Al Moosa capitalizes on the robust development and economic growth in the Middle East by bringing new retail concepts like Pharmakeia to life. Pharmakeia brings you a wide selection of products from mother-nature’s bounty. More than 700 Pharmakeia people are working together to achieve one common goal: delivering extraordinary services and products. With the aim to revolutionize the way healthcare industry is perceived, Pharmakeia aspires to become the preferred destination for customers who want to invest in quality and feel special. First Pharmakeia retail concept is located in Doha, Qatar and projected to grow internationally. CEO of Pharmakeia as well as the Joint Managing Director, Partner, and Member of the Board at Gulf Drug LLC, he has developed profound acumen into and understandings of the trend and characteristics of related Health care industry, as well as enterprise management, business administration, finance and operational planning strategies. His educational background includes a Bachelor in Science in Finance from Suffolk University, USA. And various other certifications and trainings obtained throughout his career from leading Business Institutes in Europe and Middle East such as London Business School.
While continuing almost 50 years of Gulf Drug’s family business legacy, his ultimate goal is to create new segments within existing industry and promote regionally developed brands across global markets.
“As the world of luxury is evolving, so is the customer. We are bringing the beauty and wellness experience to a new level by providing sophisticated shoppers with unmatched and unique treatment. The team of international experts at Pharmakeia will ensure that our clients receive a personalized approach and an exclusive opportunity to be pampered at every stage of their shopping journey”, says Rashad Al Moosa, CEO and Founder of Pharmakeia.
“Pharmakeia is by definition a global concept that starts its journey in the Middle East.
We believe that Qatar is the best place for our brand inception, as it provides us with a unique and diverse customer base from a multitude of nations and cultures. The Qatari consumer has one of the highest expectations in the world from a luxury and quality service”, adds Rashad Al Moosa. Pharmakeia sells a variety of premium skin, hair and child care products, as well as perfumery, men’s products, hygiene and pharma offerings. All the goods are based on organic or natural ingredients. A high-end selection of brands can be found at the store featuring haircare products formerly exclusive to salons, as well as luxury beauty brands such as La Prairie, Alissi Bronte, Burberry, Moschino, Balmain and many more.