Discovered in 1970 by the Japanese scientist Takashi Yoshii , Pitera is a rich liquid nutrient and it was used in the first skincare product called “ Secret Key “ launched in 1980 by the powerful brand Max Factor , the company being owned nowadays by P&G . Pitera is an SK II trademark and it was also called the youth elixir because it has the capacity of improving skin regeneration and quality offering the softness of a young Japaneese girl . The brand is being used for many years by actress Cate Blanchett , japanese actress Koyuki , Kaori Momoi or Hong Kong actress Carina Lau Kar-Ling.
SK II brand is available on Asian market and can also be found in countries like Australia , Brasil , United States or United Kingdom becoming an important competitor for other famous brands such as Carita , Orlane or Elisabeth Arden.
SK II Skin Signature Melting Rich Cream is a well known anti aging product that contains beside Pitera, some influent regenerating substances like Glycol , Panthenol , Jojoba seed extract , Tocopherol or Sodium PEG – 7 Olive Oil Carboxylate and helps the skin to produce fibronectin , involucrin and collagen. The cream has a 250 $ price and is indicated to any tipe of skin having the power to reduce wrinkles and keeping the skin hydrated no matter the weather without interacting with other make up products.
The antiaging cream named Carita Progressif Anti Age Global is the New Generation of Carita Paris manufacturer and it has the power to combat the ageing factors such as sun exposure , pollution and skin dryness. It has an important complex of soya and bio-plant that stimulates collagen production and has also an anti – wrinkle effect. The price range is around 300 $ and it is available on the whole Asian market in cities like Moscow , Dubai , Singapore , Hong Kong or Tokyo.
Another famous French brand is Orlane Paris that managed to combine chronobiology science with active ingredients like hydrolyzed soy fluor, laureth- 3, artemia extract or glycerin resulting the Extreme Regenerating Night Serum or Soin Nuit Anti Rides Extreme . With a powerful anti – wrinkle activity due to soya and rice extract this cream is indicated for night use when cell proliferation is faster . It also has a B21 complex and neuromodulator peptide both of them promoting the ideal skin regeneration and amplifying the nocturne reparation. The price for a 50 ml jar is 250 $ and it is also available on Asian market.
The US luxury cosmetic brand , Elizabeth Arden is also promoting the Prevage Anti Aging and Intensive Repair Daily Serum delivered in a 30 ml bottle having a 225 $ price. It contains a branded ingredient called Arazine combined along with Thiotaine and Idebenone they reduce cellular inflammation and fight against free radicals supposed to be the main factors in the aging process.
Editor & Contributor at Richieast.com – Expert on the Asian & Middle-East Luxury Fashion & Travel Market.