Beginning with 1980 , China was able to apply the open policy and soon the market was an open space for American or European investors and was also an opportunity for the western culture to blend in.
Along with luxury brands implementation in all domains , the cosmetic sector had also a serious demand among consumers of all types , and managed to exceed 100 billion yuan in 2012.
Analysts reached the conclusion that even if foreign perfume brands control almost 60 % of the market in China , people are not used to wear a perfume every day because of their different way in feeling the aroma. There is a powerful attraction for famous luxury perfumes regarding bottle shapes and package but the attraction tends to co-exist with a strange familiarity lack of the flavor itself.
Chinese people feel more attracted to eastern perfume scents from India , because they prefer less perfume essence and more flowery flavor which is closer to their natural body fragrance.
To fight this phenomena, powerful companies like P&G Prestige who owns famous brands like Hugo Boss , Gucci or Dolce & Gabbana , are organizing workshops and give tips for the usage of different types of perfumes recording to the moment of the day or skin texture.
Davidoff Cool Water is still the sales leader due to its fresh and smooth aroma and it was followed also by two other famous designers Calvin Klein and Chloe.
Even if luxury perfumes are a slow growing process considering fragrance acceptance , selling numbers are getting higher and higher due to curiosity and the desire to try something new of Chinese people.