From the catwalk as a model to the catwalk of a designer, today Danny Wise is the youngest creator of Haute Couture, being educated between two of the most important cities of the world regarding fine taste and the splendor of humanity : Los Angeles and Palermo. He develops the essential sides of both cultures melting them into a single style. The color, the aggressive form and the sunlit get deftly mixed with an age-old culture of ornamental sicilian splendor and story of handcraft, made of tradition and rich of perfection through manual agility.
Two cultures clearly defined, one towards the functional, the other one towards the tradition. The admiration for natural and artificial beauty make up the principal motive of his vocation to Fashion, intended not only to create garments to cover the body, but as an expression of a way of being and thinking. In 1992 Danny Wise establishes a little atelier of furs Haute Couture in Milan at Navigli. After a while a real line of Danny Wise Haute Furrier’s is born and his Parties became soon memorable as those of forte dei Marmi. The first collection of Haute Couture comes out in 1993 when Patrizia Rossetti was the first woman of the Fininvest Group who chose to dress creation of Danny Wise presenting the New Years Eve party on unified television network.
1994 The atelier moves from Navigli, zone trend, to Foro Bonaparte, into a noble Palace
beside the Sforzesco Castle ; 8 windows diplays with private court on two levels ; The image becomes stable from trend to Chic.The second line of fabric comes out: Danny Wise “couture”. In 1995 The third line of fabric gets born: Danny Wise “ Boutique “. Starts the first publicity Campaign on Vogue and Harper Bazar, it’s time to celebrate, because after only three years Danny Wise returns on Vogue. He is the only man in life that been on Vogue first as a model and then as a Designer. On October 1995, after only four years, the dream of all Designers came true : in Montenapoleone , salon of Intercontinental Fashion, inaugurates the first boutique Danny Wise. 1997 is the year of celebration in Milan after five years of the birth of Danny Wise trademark to On Stage nightclub invia Manzoni, corner via Montenapoleone, one of the most exclusive streets of Milan, surrounded by 250 guests, all friends.
At Beverly Hills , in a Hollywood villa on three levels and swimming pool, the third atelier came out , the one and only in the world with a swimming –pool . Danny Wise is able to give a “ first time” to the city like Beverly Hills , super spoilt and full of everything. On the cover of Los Angeles Times : “Danny Wise , able to give wealth to a city that
already represents luxury as a daring reality .” The Super Clients from the USA, such as Hollywood producers and famous female actors and singers of the caliber of Tippi Hedren , Julie fisher, Kim Basinger, Judy Foster , Melany Griffit , Elisabeth Baley, Mariah Carey , Ivana Spagna , Jennifer Lopez, became very attracted to the specific designs and styles of Danny Wise and soon started to make appointments with his atelier at Beverly Hills.
Nowadays Danny Wise has become the trendsetter for luxury refinement and high quality materials developing a new collection on every season and presenting them worldwide in some of the most extravagant fashion shows.
