Fans of MO can be seen as a new way of staying in touch with Mandarin Oriental fans, guests or even faithful clients who can easily access the freshly launched platform. Mandarin Oriental Hotel Group has already turned into a luxurious hotel brand with millions of fans all over the world. Being an international 5 star hotel brand, Mandarin Oriental has developed and implemented some of the most glamorous hotels, resorts and residences setting a new standard for luxury.
Starting from a well-respected Asian hotel company and turning into a global brand, the Group now operates 44 Hotels: 20 hotels in Asia, 10 in The Americas and 14 in Europe, Middle East and North Africa. On 31 March 2015, Hong Kong is launched Fans of MO, an incredible social platform where guests can share personal photos, reviews or even notes about their experiences with Mandarin Oriental. Developing Fans of MO, the luxury hotel group brings a totally new trend of guest services but also a strategic and important hospitality management. Staying in touch with your fans, understanding their needs and also being able to convince others try Mandarin Oriental services, is the purpose of the platform Fans of MO. Site visitors can easily explore individual guest experiences through an eye-catching collage of images and posts of users, continuously refreshed. First steps begin with a guest profile on mandarinoriental.com, where users are able to upload their favorite Mandarin Oriental moments. Fans of MO is able to personalize your post with a monogrammed signature tile containing the user’s initials. Another important feature implemented in Fans of MO is the opportunity to book a hotel stay directly from its guest-generated content. If a guest likes a specific post, he is able to click to “reserve this experience”.
The principal characteristic contained by Fans of MO is the search option for experiences based on particular interests, such as Destination, Art & Design, Service, Food & Wine and Spa & Wellness. Fans of MO is a rapid growing phenomena according to Jill Kluge, Group Director of Brand Communications who affirmed in an interview that :“Many of our guests already share their experiences via social media and increasingly use our hashtag #FanofMO “.
For more information and to experience Fans of MO, please visit http://www.mandarinoriental.com/experience-mo/fans-of-mo/.
